The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
It's What We'd Want If We Were Pets
Agency: Droga5 / New York + Petco + Dummy / New York + The Mill / New York
Client: Petco Category: Television & VOD / Short Form - Series
Bundling Made Easy
Agency: The Martin Agency / Richmond + GEICO / Chevy Chase
Client: GEICO Category: Television & VOD / Short Form - Series
Welcome Back
Agency: AMV BBDO / London + JAM VFX / London + Hope & Glory / London + Outsider / London
Client: Diageo Guinness Category: Television & VOD / Short Form - Single
Bears
Agency: DDB / Chicago + adam&eveDDB / London
Client: Twix Category: Television & VOD / Short Form - Single
You Have To See It
Agency: Saatchi & Saatchi / New York + Le Truc / New York + Zenith / Los Angeles + Biscuit Filmworks / Los Angeles
Client: TikTok Category: Television & VOD / Varying Length Series
Apple TV + Everyone But Jon Hamm
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Lime Studios / Los Angeles + Hungry Man / Los Angeles
Client: Apple Category: Television & VOD / Varying Length Series
Walter the Cat Series
Agency: Commonwealth//McCann / Detroit + Hitch Co. Technologies, Inc / Los Angeles + O Positive / Los Angeles + Mackcut / New York
Client: Chevrolet Category: Television & VOD / Long Form - Series
Drama vs Reality
Agency: Uncommon Creative Studio / London + ITV + Smuggler
Client: ITV Category: Television & VOD / Long Form - Series
Hello Sunshine
Agency: Apple Marcom + Pulse Films / Los Angeles + Exile / Santa Monica
Client: Apple Category: Television & VOD / Long Form - Single
Walter in the Winter
Agency: Commonwealth//McCann / Detroit + Hitch Co. Technologies, Inc / Los Angeles + The Mill / Los Angeles + O Positive / Los Angeles
Client: Chevrolet Category: Television & VOD / Long Form - Single
Sopranos
Agency: Commonwealth//McCann / Detroit + MPC / Los Angeles + Work Editorial / Los Angeles + Park Pictures / Los Angeles
Client: Chevrolet Category: Television & VOD / Long Form - Single
Lost Roads
Agency: Commonwealth//McCann / Bogota
Client: General Motors / Chevrolet Category: Television & VOD / Long Form - Single
Here to Win
Agency: Cossette / Toronto + MERCHANT / Toronto
Client: World Wheelchair Rugby Category: Television & VOD / Long Form - Single
An Unlikely Friendship
Agency: CYW / Madrid + Prime Video + Blur / Madrid + The Mill / London
Client: Prime Video Category: Television & VOD / Long Form - Single
Game Responsibly - Machine-gun Mouth
Agency: DDB Mudra Group / Mumbai + Early Man Films / Mumbai
Client: Battlegrounds Mobile India Category: Television & VOD / Long Form - Single
Diego's Farewell
Agency: draftLine / Buenos Aires + AB InBev / Buenos Aires
Client: AB InBev / Quilmes Category: Television & VOD / Long Form - Single
Beer for All
Agency: Droga5 / London + BrewDog / Ellon + Biscuit Filmworks / London + Electric Theatre Collective / London
Client: BrewDog Category: Television & VOD / Long Form - Single
Skate Nation Ghana
Agency: Droga5 / New York + Love Song / New York + Found Objects / New York + The Mill / London
Client: Facebook Category: Television & VOD / Long Form - Single
A CODA Story
Agency: Google Brand Studio / San Francisco
Client: Google Category: Television & VOD / Long Form - Single
Year in Search 2021
Agency: Google Brand Studio / San Francisco
Client: Google Category: Television & VOD / Long Form - Single
The World's Strongest Women
Agency: In the Company of Huskies / Dublin + Allianz p.l.c / Dublin + Absolute Post / London + Rattling Stick / London
Client: Allianz p.l.c. Category: Television & VOD / Long Form - Single
The Selfish Giant Anthem
Agency: Love Song / Los Angeles + Droga5 / New York
Client: Lululemon Category: Television & VOD / Long Form - Single
Rebuild The World
Agency: Married To Giants + Fela
Client: LEGO Category: Television & VOD / Long Form - Single
The Night is Young
Agency: Publicis Italy / Milan + Good People / Atene + Sizzer B.V. / Amsterdam + Prodigious
Client: Heineken Category: Television & VOD / Long Form - Single
Poison
Agency: SMUGGLER + Uncommon Creative Studio / London
Client: ITV Category: Television & VOD / Long Form - Single
Apple TV + Everyone But Jon Hamm
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Lime Studios / Los Angeles + Hungry Man / Los Angeles
Client: Apple Category: Television & VOD / Long Form - Single
Privacy - Tracked
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Work Editorial / Los Angeles + MJZ / Los Angeles
Client: Apple Category: Television & VOD / Long Form - Single
IKEA - Knock Knock
Agency: thjnk Berlin GmbH / Berlin
Client: IKEA Deutschland GmbH & Co. KG Category: Television & VOD / Long Form - Single
One/Second/Suit
Agency: Uncommon Creative Studio / London + H&M
Client: H&M Category: Television & VOD / Long Form - Single
a word
Agency: Wieden+Kennedy / Portland + JOINT Editorial / Portland
Client: Wieden+Kennedy Category: Television & VOD / Long Form - Single
Award:
2022 Film Merit Award
Agency:
Droga5 / New York + Petco + Dummy / New York + The Mill / New York
Client:
Petco
Title:
It's What We'd Want If We Were Pets
Category:
Television & VOD / Short Form - Series
Annual ID:
OS22_FI043M
Award:
2022 Film Merit Award
Agency:
The Martin Agency / Richmond + GEICO / Chevy Chase
Client:
GEICO
Title:
Bundling Made Easy
Category:
Television & VOD / Short Form - Series
Annual ID:
OS22_FI044M
Award:
2022 Film Merit Award
Agency:
AMV BBDO / London + JAM VFX / London + Hope & Glory / London + Outsider / London
Client:
Diageo Guinness
Title:
Welcome Back
Category:
Television & VOD / Short Form - Single
Annual ID:
OS22_FI041M
Award:
2022 Film Merit Award
Agency:
DDB / Chicago + adam&eveDDB / London
Client:
Twix
Title:
Bears
Category:
Television & VOD / Short Form - Single
Annual ID:
OS22_FI042M
Award:
2022 Film Merit Award
Agency:
Apple
Client:
Apple
Title:
Relax TV Campaign
Category:
Television & VOD / Varying Length Series
Annual ID:
OS22_FI069M
Award:
2022 Film Merit Award
Agency:
Saatchi & Saatchi / New York + Le Truc / New York + Zenith / Los Angeles + Biscuit Filmworks / Los Angeles
Client:
TikTok
Title:
You Have To See It
Category:
Television & VOD / Varying Length Series
Annual ID:
OS22_FI070M
Award:
2022 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Lime Studios / Los Angeles + Hungry Man / Los Angeles
Client:
Apple
Title:
Apple TV + Everyone But Jon Hamm
Category:
Television & VOD / Varying Length Series
Annual ID:
OS22_FI071M
Award:
2022 Film Merit Award
Agency:
Commonwealth//McCann / Detroit + Hitch Co. Technologies, Inc / Los Angeles + O Positive / Los Angeles + Mackcut / New York
Client:
Chevrolet
Title:
Walter the Cat Series
Category:
Television & VOD / Long Form - Series
Annual ID:
OS22_FI067M
Award:
2022 Film Merit Award
Agency:
Uncommon Creative Studio / London + ITV + Smuggler
Client:
ITV
Title:
Drama vs Reality
Category:
Television & VOD / Long Form - Series
Annual ID:
OS22_FI068M
Award:
2022 Film Merit Award
Agency:
Apple Marcom + Pulse Films / Los Angeles + Exile / Santa Monica
Client:
Apple
Title:
Hello Sunshine
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI045M
Award:
2022 Film Merit Award
Agency:
Commonwealth//McCann / Detroit + Hitch Co. Technologies, Inc / Los Angeles + The Mill / Los Angeles + O Positive / Los Angeles
Client:
Chevrolet
Title:
Walter in the Winter
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI046M
Award:
2022 Film Merit Award
Agency:
Commonwealth//McCann / Detroit + MPC / Los Angeles + Work Editorial / Los Angeles + Park Pictures / Los Angeles
Client:
Chevrolet
Title:
Sopranos
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI047M
Award:
2022 Film Merit Award
Agency:
Commonwealth//McCann / Bogota
Client:
General Motors / Chevrolet
Title:
Lost Roads
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI048M
Award:
2022 Film Merit Award
Agency:
Cossette / Toronto + MERCHANT / Toronto
Client:
World Wheelchair Rugby
Title:
Here to Win
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI049M
Award:
2022 Film Merit Award
Agency:
CYW / Madrid + Prime Video + Blur / Madrid + The Mill / London
Client:
Prime Video
Title:
An Unlikely Friendship
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI050M
Award:
2022 Film Merit Award
Agency:
DDB Mudra Group / Mumbai + Early Man Films / Mumbai
Client:
Battlegrounds Mobile India
Title:
Game Responsibly - Machine-gun Mouth
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI051M
Award:
2022 Film Merit Award
Agency:
draftLine / Buenos Aires + AB InBev / Buenos Aires
Client:
AB InBev / Quilmes
Title:
Diego's Farewell
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI052M
Award:
2022 Film Merit Award
Agency:
Droga5 / London + BrewDog / Ellon + Biscuit Filmworks / London + Electric Theatre Collective / London
Client:
BrewDog
Title:
Beer for All
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI053M
Award:
2022 Film Merit Award
Agency:
Droga5 / New York + Love Song / New York + Found Objects / New York + The Mill / London
Client:
Facebook
Title:
Skate Nation Ghana
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI054M
Award:
2022 Film Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
A CODA Story
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI055M
Award:
2022 Film Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
Year in Search 2021
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI056M
Award:
2022 Film Merit Award
Agency:
In the Company of Huskies / Dublin + Allianz p.l.c / Dublin + Absolute Post / London + Rattling Stick / London
Client:
Allianz p.l.c.
Title:
The World's Strongest Women
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI057M
Award:
2022 Film Merit Award
Agency:
Love Song / Los Angeles + Droga5 / New York
Client:
Lululemon
Title:
The Selfish Giant Anthem
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI058M
Award:
2022 Film Merit Award
Agency:
Married To Giants + Fela
Client:
LEGO
Title:
Rebuild The World
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI059M
Award:
2022 Film Merit Award
Agency:
Publicis Italy / Milan + Good People / Atene + Sizzer B.V. / Amsterdam + Prodigious
Client:
Heineken
Title:
The Night is Young
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI060M
Award:
2022 Film Merit Award
Agency:
SMUGGLER + Uncommon Creative Studio / London
Client:
ITV
Title:
Poison
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI061M
Award:
2022 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Lime Studios / Los Angeles + Hungry Man / Los Angeles
Client:
Apple
Title:
Apple TV + Everyone But Jon Hamm
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI062M
Award:
2022 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Work Editorial / Los Angeles + MJZ / Los Angeles
Client:
Apple
Title:
Privacy - Tracked
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI063M
Award:
2022 Film Merit Award
Agency:
thjnk Berlin GmbH / Berlin
Client:
IKEA Deutschland GmbH & Co. KG
Title:
IKEA - Knock Knock
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI064M
Award:
2022 Film Merit Award
Agency:
Uncommon Creative Studio / London + H&M
Client:
H&M
Title:
One/Second/Suit
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI065M